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7 Tips for Taking the Stress Out of a Social Media Crisis
It’s always a little uncomfortable to talk about PR crises. We all obviously want to dig our heads in the sand and say “that would never happen to my brand!” And if everything goes according to plan,...
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5 Must-Have Tools to Help You Manage a Social Media Crisis
Nobody wants to deal with crises. They’re not fun. Most of us just avoid thinking about them. Like paying taxes, it’s always better to be prepared for a crisis before it’s too late. But unlike taxes,...
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How Agencies Use Monitoring to Deliver Rockstar Service
Marketing and digital agencies have a lot of challenges when it comes to tools and software. Some tools will be used by a team of several people, meaning collaboration and access features are often...
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How to Improve Your Crisis Management with Monitoring
When your brand is in crisis, you need three things by your side: lots of coffee, a stress ball, and a monitoring tool. The first two are mostly for your own sanity. But that last one? That’s what will...
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How Media Monitoring Services Help Agencies Sign Clients
We’ve talked about a few classic agency challenges before. We now that juggling handfuls of clients is a struggle, reporting is a nightmare, and meeting clients’ rigorous demands never gets easier. But...
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6 Ways Your Company Can Avoid an Online Crisis
A social media crisis can sneak up on you, without any warning. Between 2012 and 2013, 70 percent of European communications professionals experienced one or more online crises, according to a study...
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Build Your Social Media Crisis Management Plan in 10 Steps
A communications crisis can strike at any time. It could be a faulty product, a lousy campaign, or a slip of the tongue from someone higher up. It doesn’t matter the industry you’re in, or how popular...
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6 Ways Retail Brands Can Leverage Media Monitoring
The internet and social media has revolutionized the way brands – specifically – retailers, interact with their audience. What was once a monologue finally turned into a conversation between brands and...
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Adapting Your Conversion Funnel to the Shifting Mindsets of Consumers in a...
Although many businesses utilize different approaches to conversion optimization, the impact of COVID-19 has compounded the struggle of marketers as they attempt to cater to consumers on a...
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Avoid Damage to Your Brand Reputation with Crisis Communication
Every company, regardless of its size and sector, has to remain cognizant of public relations and reputation management. Managing brand reputation in the wake of a crisis can be incredibly difficult...
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9 Ways to Handle a Social Media Crisis Effectively
Social media marketers spend a great deal of time and effort creating and scheduling posts, performing social listening, and monitoring users’ interactions with their social media content. But no...
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