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How to Create A Robust Reputation Management Strategy
A company’s reputation has always played a significant role in its success. Many businesses have failed due to public perception and outrage. With information spreading at lightning speed across...
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10 Effective Ways for PR Crisis Management
Nearly 70% of business leaders report experiencing a crisis within five years. The average number of crises these companies faced during this period was three. Brand reputation, cybercrime, and rumors...
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Top 10 Crisis Management Software Solutions
Business marketers sector-wide know full well that crises can strike at a moment’s notice. Whether it’s a high-profile data breach, a public relations fiasco, or a conflict of interest, organizations...
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15 Best Crisis Management Firms for Your PR Needs in 2024
In today’s fast-paced business world, a PR crisis can strike unexpectedly, jeopardizing your brand’s hard-earned reputation. Whether it’s a product recall, a social media accident, or an executive...
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4 Stages of Crisis – How to Manage Them?
Did you know that, according to PWC, 69% of company leaders claimed to have experienced a crisis over five years? In today’s unpredictable world, a crisis isn’t a matter of ‘if’ but ‘when.’ This clear...
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Business Crisis Management 101: From Panic to Recovery
For businesses, crisis management is critical for corporate resilience and longevity. The difference between thriving and merely surviving, or even facing closure, often hinges on your company’s...
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6 Real-Life Crisis Management Examples to Learn From
Crisis management refers to an organization’s response to a critical event or crisis. A critical event can be a negative disruption, an unanticipated incident, a natural disaster, or any threat that...
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10 Ways to Build an Effective Crisis Management Strategy for Business
Months of meticulous planning culminated in the highly anticipated launch of your company’s flagship product. Unfortunately, a critical bug was found in the product. It caused widespread malfunctions...
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9 Ways to Handle a Social Media Crisis Effectively
Social media marketers spend a great deal of time and effort creating and scheduling posts, performing social listening, and monitoring users’ interactions with their social media content. But no...
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Avoid Damage to Your Brand Reputation with Crisis Communication
Every company, regardless of its size and sector, has to remain cognizant of public relations and reputation management. Managing brand reputation in the wake of a crisis can be incredibly difficult...
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Adapting Your Conversion Funnel to the Shifting Mindsets of Consumers in a...
Although many businesses utilize different approaches to conversion optimization, the impact of COVID-19 has compounded the struggle of marketers as they attempt to cater to consumers on a...
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6 Ways Retail Brands Can Leverage Media Monitoring
The internet and social media has revolutionized the way brands – specifically – retailers, interact with their audience. What was once a monologue finally turned into a conversation between brands and...
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Build Your Social Media Crisis Management Plan in 10 Steps
A communications crisis can strike at any time. It could be a faulty product, a lousy campaign, or a slip of the tongue from someone higher up. It doesn’t matter the industry you’re in, or how popular...
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6 Ways Your Company Can Avoid an Online Crisis
A social media crisis can sneak up on you, without any warning. Between 2012 and 2013, 70 percent of European communications professionals experienced one or more online crises, according to a study...
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How Media Monitoring Services Help Agencies Sign Clients
We’ve talked about a few classic agency challenges before. We now that juggling handfuls of clients is a struggle, reporting is a nightmare, and meeting clients’ rigorous demands never gets easier. But...
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How to Improve Your Crisis Management with Monitoring
When your brand is in crisis, you need three things by your side: lots of coffee, a stress ball, and a monitoring tool. The first two are mostly for your own sanity. But that last one? That’s what will...
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How Agencies Use Monitoring to Deliver Rockstar Service
Marketing and digital agencies have a lot of challenges when it comes to tools and software. Some tools will be used by a team of several people, meaning collaboration and access features are often...
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5 Must-Have Tools to Help You Manage a Social Media Crisis
Nobody wants to deal with crises. They’re not fun. Most of us just avoid thinking about them. Like paying taxes, it’s always better to be prepared for a crisis before it’s too late. But unlike taxes,...
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7 Tips for Taking the Stress Out of a Social Media Crisis
It’s always a little uncomfortable to talk about PR crises. We all obviously want to dig our heads in the sand and say “that would never happen to my brand!” And if everything goes according to plan,...
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